Almost 90 Years Later, The Surf Club Still Shines

Discover Four Seasons Hotel at the Surf Club

First opening its doors on New Year’s Eve 1930, The Surf Club, in Surfside, has historically been Miami’s hangout to the stars. Picture this: in one of America’s most dazzling decades, The Surf Club was the social club where everyone wanted to be. Started by Harvey Firestone, of everyone’s neighborhood Firestone tires, this mid-century enclave was where Elizabeth Arden directed poolside fashion shows, Winston Churchill made paintings in his cabana, rebellious celebrities snuck in Prohibition-era booze on the sand, A-listers swirled through lavish galas with almost impossible elements like 300 tables made entirely of ice, and where Noel Coward, Douglas Fairbanks Jr., Elizabeth Taylor, The Duke and Duchess of Windsor, Frank Sinatra, Tennessee Williams, Joan Crawford, Liberace and more escaped to when they needed a weekend of diva-level debauchery. It was a place where anything and everything was acceptable… as long as you were cool enough to get in. And today, it’s even better.

Fast-forward to 2017, and this 9-acre stretch of Atlantic Oceanfront property still has the same fabulous allure, but this time, with even more fabulous hotel and condominiums attached to it: the Four Seasons. The hotel portion of the property has 77 rooms, each designed by French architect Joseph Dirand and adorned in pale neutrals and greens, a bevy of textures and unique design elements, swiveling tables on brass poles, and even marble bathrooms where you can look at the ocean from the shower. If you want to pamper yourself a little more, spend a little more and get a corner room with a wraparound balcony. Trust us, those views are worth every penny.

And while you’ll want to stay in the room all day, there’s so much to do and see to get you out. Hangout in an air-conditioned cabana at one of the hotel’s three pools, layout on the pristine beach, or for a real treat, go to the hotel and residences’ Dirand-designed Spa. A modern-day sanctuary (both in feeling and design), this luxe, sea-inspired white and blue spa has everything from steam, sauna and shower rooms, to a mixed traditional hammam, a tea lounge and relaxation room overlooking the ocean and gardens. Want some alone time? Send the kids to the fully supervised Kids for All Seasons studio. They’ll be entertained and cared for for hours… and you’ll be free!

With all that and more, it should come as no surprise that, thought it’s only been opened since the end of March 2017, this stunning spot is already impressing guests far and wide. That said, one of its most exciting aspects is still yet to come. In addition to Le Sirenuse—the Miami outpost of the Michelin-starred Positano restaurant by the same name—which is already on property, Thomas Keller, the Michelin-star chef behind famed The French Laundry and Per Se, is coming to the Four Seasons at The Surf Club with a new restaurant in 2018. Though we don’t know much about it at this point, what we do know is enough to get our mouths watering already: Keller himself will oversee it, it will be his first “dedicated concept,” and it’s going to be an ode to American glamour.

See you at The Surf Club!

Four Seasons at The Surf Club is located at 9011 Collins Avenue, Surfside, FL 33154.